Research firm Fiksu has released its latest report, which shows that the cost of mobile users is continuing to gain dramatically. Cost per install for iOS has hit $1.32, with Android at $1.91. While both have have seen recent drops, iOS CPI has increased 26 percent since last August, and Android has grown a whopping 103 percent in the last year.
Meanwhile, “cost per loyal user” — people who open an app three or more times — is even more expensive. To acquire one of these, you’ll pay $4.04 on iOS: An increase of 117 percent year-over-year.
There’s more data at the Fiksu blog.